Tag: marketing

  • The KPI Clown: When Numbers Replace Common Sense

    The KPI Clown: When Numbers Replace Common Sense

    Every toxic company has one. The manager who cannot see past the numbers. The boss who thinks performance is not about actual results, but about how well you can contort your work into a dashboard. Meet the KPI Clown. On paper, key performance indicators sound useful. A way to measure progress. A way to track…

  • The Team-Building Exercise That Broke the Team

    The Team-Building Exercise That Broke the Team

    Few words strike fear into employees quite like “mandatory team-building.” On paper, it sounds positive. Who does not want stronger bonds with their coworkers? Who does not want to feel like part of something bigger? But in practice, corporate team-building exercises are less about building teams and more about wasting time, dodging real problems, and…

  • Promotion Promises Are Lies (And They Know You’ll Fall for It)

    Promotion Promises Are Lies (And They Know You’ll Fall for It)

    Let’s talk about one of the most manipulative tools in the corporate toolbox — the fake promotion promise. You’ve heard it before:“We’re working on a growth plan for you.”“Just hang in there, it’s not the right quarter.”“You’re doing senior-level work already — the title is just a formality.” Spoiler alert: the title is not coming.…